.Manly Bands is a direct-to-consumer vendor of males's bands. The firm launched in 2016 after John Ruggiero, the co-founder along with his better half Michelle, could not discover a suitable wedding ceremony band.This is Ruggiero's second appeal on the podcast. In April 2021, our team covered the business's beginning, unique ring materials, as well as a lot more. Ever since, Manly Bands has acquired its own maker. The making of rings coming from, claim, Jack Daniel's bourbon barrels or even Fender guitar cords creates convincing video recording, says Ruggiero, best for storytelling on social networking sites and somewhere else.The whole entire sound of our talk is actually embedded below. The transcript is edited for length and quality.Eric Bandholz: Offer our company a run-through of what you do.John Ruggiero: My spouse, Michelle, and I started an online ring firm called Manly Bands in 2016 to fix a trouble of wedding celebration bands for men. Our company were only married. I have big fingers as well as couldn't locate a ring that I liked that was actually certainly not overpriced. My options were actually buying coming from a catalog or even having something personalized.I wound up getting coming from a site. The band showed up in a flat mailer, without box or even client service. It was a horrendous adventure through today's ecommerce criteria.Our team obtained married, transferred to Fla, as well as needed to have a task. Our company informed ourselves, "Our team're both business owners. Why do not we create our personal organization?" Our company reviewed the forms of complications our experts would certainly seen and exactly how to resolve them. My band knowledge appeared, as well as we chose to make an effort to address it for various other fellas.Our goal when our team began was actually to pay for lease. Our company thought creating a married couple thousand bucks a month from this would certainly be actually fantastic. We considered it a way of life service, not high-growth. It was merely Michelle as well as me in our garage developing rings and sending them bent on consumers. We had appealed one thing. Our notification resonated along with customers.Michelle and also I create an excellent crew. I create ideas, as well as she is actually the implementer. A lot of our success mosts likely to her artistic mind. She names the bands and also develops personas. She attaches the rings to consumers. Describing a band solely as "eight-millimeter dark" failed to suffice.Our company made rings coming from distinct materials, such as Jack Daniel's barrels or even special metals. Your business removed. Ever since, our company have actually increased greatly. Our team currently have over 55 individuals in the Manly Bands household. About half of those are band craftsmens that do work in our lately obtained manufacturing shop in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: Concerning a year as well as an one-half back. We had actually been their consumer for a long times, so we knew them well. Many of their service was retail, which didn't enthusiasm our team-- going to mom-and-pop jewelry experts. They retained their retail clients and trademark name. We got some of their possessions as well as brought over employees.Bringing on a manufacturing staff has been one of the most ideal traits our experts've done. It's been actually amazing to go out there and see them make rings out of Fender guitar strings or even metallic coming from an M1 Abrams container.Bandholz: Exactly how performs internal production impact marketing?Ruggiero: It is actually been massive. Taking a cam to the opposite side of the office as well as shooting the crew utilizing lathes to reduce the metallic rods or bourbon barrels in to rings creates incredible video. Our team possess our electronic camera team around continuously. Our experts make use of that video on our social media sites and also in our advertisements as well as e-newsletters. We attempt to promote that due to the fact that many companies in the males's band area do not create. They drop ship or order from abroad and then ship it out. Yet we desire it to last a life-time and be something people may take honor in.Our team've possessed a lot of excellence along with our armed forces ancestry assortment, where our team source special military products. Our company have the M1 Garand rifle supply, the timber part, from World War I. Viewing our team put that in the lathe and reduced a piece out for a band is intriguing.Our advertising and marketing for those rings refer to the past, the soldiers, where the weapon was actually utilized, as well as points like that. My partner as well as I researched filmmaking in university. Our team use our capabilities to teach and also narrate. As an example, I lately obtained an email from a consumer that discussed that his grand daddy made use of to steer M1 tanks. The customer blessed one of those rings to his grandfather, and also they had fairly a mental swap. It behaves to assist customers get in touch with their past and make one thing significant.Bandholz: Where can individuals acquire a band from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, as well. I perform Twitter and also LinkedIn.